Monday, January 14, 2013

Simple rules for hosting a successful business lunch

(This was first published in 2012 in Toggle, Polaris FT's internal magazine)


Once upon a time, meetings were things that took place in offices, and bearers with white gloves would come in and serve tea. Lunch was in a staff dining room, where everyone pretty much had their designated place. Cut to present times, when meetings take place on WebEx, and tea, coffee or hot chocolate comes out of a vending machine. Lunch is a hurried affair with a sandwich, or for a lucky few, home cooked meals out of a Tupperware container, while staring into individual laptop screens. So what do you do when some quality time needs to be spent with a client or a colleague without interruption? You take them to lunch, or dinner.
When your guests are colleagues who work with you and you know each other’s habits well, this is a no-brainer.  In all other situations, however, a business lunch or dinner requires a little planning. It is also necessary to remember that a business meal is essentially a business meeting which also includes food, and to use this time wisely and well.
The first step is fixing the date, do this a week in advance if you are planning dinner, and at least three days in advance in case you prefer lunch, to allow your guests enough time to plan their day. Make sure of your own availability, last minute cancellations or postponements can leave a very bad impression on your guests. It is also a good idea to confirm the appointment the day before with your invitees.
The next step is choosing the venue. Choose a location that is convenient and accessible to both you and your invitee. Ask for dietary preferences or restrictions, if any. It is not advisable to take a strict vegetarian to a steak place, and vice versa. Do keep in mind that you want a certain degree of privacy, and this may not be available in the most popular restaurant in town on a Friday evening. It is also advisable to do important meetings in a restaurant which you have visited before and where the staff knows you well. Ensure that the property has ample parking space or valet parking.
If you are the host, you are in charge. You make the bookings, you oversee the arrangements, and you pay.  Make it clear at the time of booking that you are planning a business meeting, and you would like a quiet spot. Reach the venue at least ten minutes before the scheduled time, check the table arrangements, and if possible, arrange for your credit card to be charged for the meal in advance. Decide on the seating before your guests arrive. If you have one guest, sit at a right angle from him or her instead of sitting across, if possible;  if you have two, sit beside one and across the other. Sitting between them is not recommended. Do let your guests have the seats with the most desirable view, and take the less appealing ones yourself.
Don’t eat anything, even bread, till your guests arrive. Class shows in small things, like maintaining a pristine table for a business meeting till all guests are seated. Let your guests order first. You could recommend a few dishes if asked, do remember that this also indicates to them an acceptable price range. The rule of thumb is, you should ideally begin and end the meal together. So order appetizers, main course and dessert  for yourself too if your guests order them; even if you are not hungry, just nibble to keep them company. Choose a dish that is easy to eat with knife and fork, this is not a time to experiment with exotic dishes. Begin eating only when everyone is served. If your guests’ meals arrive before yours, encourage them to eat before their food gets cold.
You decide when the actual business discussions start. When you don’t know your guests well, spend a little time getting acquainted before talking shop. Use your judgment on when to switch to business, too late and your guests will start wondering why they were invited; too early will indicate that their money interests you more than them.
Turn off your cell phone or put it on silent mode, as you would normally do at important business meetings, a meal does not make a meeting any less formal. Keep your purse, wallet keys and any other belongings off the table. Do remember your table manners (make as less noise as possible while chewing or drinking, and take small bites of food to avoid talking with your mouth full), they go a long way in making a favorable impression. Keep an eye on the time without obviously checking your watch, a business dinner should not take more than a couple of hours at the most. Limit the amount of alcohol you consume at a business meal, do not take more than two drinks yourself, and discreetly ask the serving staff to hold back on offering refills in case one of your guests starts to over indulge.
Even if you plan every little detail carefully, there are chances that things can go wrong. In this situation, step aside and resolve the issues with the restaurant staff, do not get into a shouting match in front of your guests.
Your conduct over a business meal goes a long way in establishing your professional success. The key is to make your guests feel that if you could give them a pleasant experience over a meal, you can do the same with their business.



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